HOW IT WORKS
Our hybrid approach combines new age automation with old-school management
OUR APPROACH
Velocity is a full-stack solution for parking management
We believe that while the front end of parking can be automated, there are aspects of management that cannot simply be handed off to software. Our hybrid approach offers owners the best of both worlds under one roof.
Velocity offers a modern, tech-driven approach to parking management, combining automation with traditional on-the-ground operations for seamless, user-friendly service. Mobile apps enable convenient pay-by-phone, while camera enforcement ensures compliance by capturing license plate data.
This hybrid model enhances customer experience, reduces on-site staffing needs, and maximizes efficiency, cost savings, and revenue potential.
- Highly scalable, allowing us to access non-traditional markets.
- Eliminates the need for traditional Parking Access and Revenue Control Systems (PARCS) resulting in lower startup costs.
- Lowers operational overhead due to minimal on-site staff required.
OUR PROCESS
How we transform your parking operations
1. Initial Assessment
We begin with a comprehensive assessment of your parking facility, analyzing traffic patterns, peak hours, and revenue potential. Our team evaluates your current setup and identifies opportunities for improvement.
2. Technology Implementation
We install and operate payment and enforcement systems on parking lots at no cost to the owner. Our technology includes mobile payment options, license plate recognition cameras, and real-time monitoring systems.
3. Marketing & Outreach
Our operations team actively pursues new clients through direct outreach. They market online, cold call businesses, knock on doors, and cut deals with local venues to maximize lot utilization and revenue.
4. Ongoing Management
Day-to-day management is handled by our experienced team. Whether dealing with tenants and guest issues, cleaning up the lot, or flagging in new drivers on an event day, Velocity has managers on call 24/7 no matter the need.
5. Data Analysis & Optimization
Our dashboard provides real-time data on parking space availability, tracks revenue and violations, and offers detailed reports. We continuously analyze this data to optimize pricing, improve operations, and maximize revenue.
KEY COMPONENTS
Our hybrid approach combines these essential elements
Technology Implementation
We install and operate payment and enforcement systems on parking lots at no cost to the owner.
Our technology includes:
- Mobile payment options
- License plate recognition cameras
- Real-time monitoring systems
- QR code payment systems
Marketing
Generally a tech company would rely on organic drive-up traffic to drive revenue.
Our marketing approach includes:
- Online marketing campaigns
- Direct business outreach
- Local venue partnerships
- Event-based promotions
Management
Day to day management shouldn't be handed off to a chatbot.
Our management services include:
- 24/7 on-call managers
- Tenant and guest issue resolution
- Lot maintenance and cleaning
- Event day traffic management
Our Technology
Simple, Effective, Affordable
This simple pole allows for us to collect payment and enforce the lot with no manual labor. Drivers simply scan the QR code to pay, while the camera connects to our LPR software to scan plates as they come in so we can enforce violators by mail.
Mobile Payment
Convenient QR code scanning for quick and easy payments via smartphone.
License Plate Recognition
Advanced cameras capture license plate data for efficient enforcement.
Real-time Analytics
Comprehensive dashboard with occupancy tracking and revenue reporting.
BUSINESS MODEL
A simple revenue share model that benefits everyone
We work off a simple revenue share model.
Our model is designed to align incentives, reduce financial risk, and encourage better performance.
Traditionally management companies will pass marked up expenses on to the owner raising their costs and creating a scenario where, during slow seasons, the owner could lose money as they are still covering these fixed costs.
Velocity's management fee covers all costs associated with the lot. This ensures that owners are profitable 100% of the time and that they assume no risk in allowing us to start a parking operation on their lot.
Key Benefits of Our Model:
- No upfront costs or investment required
- Guaranteed profitability for property owners
- Aligned incentives for maximum revenue generation
- Transparent reporting and revenue sharing
FREQUENTLY ASKED QUESTIONS
Common questions about our process
How long does implementation take?
Typically, we can have your parking operation up and running within 2-3 weeks from signing. This includes installing all necessary technology, setting up payment systems, and training your team on our dashboard.
What costs do I need to cover as a property owner?
None. Velocity covers all costs associated with setting up and operating the parking lot, including technology, signage, maintenance, labor, and insurance. Our revenue share model means we only make money when you do.
How do you handle existing tenants or customers who need parking?
We provide validation systems for your tenants and their customers. This can be through digital passes, QR codes, or physical validation tickets. We work with you to ensure your existing parking needs are met while maximizing revenue from unused spaces.
What kind of reporting do you provide?
Our dashboard provides comprehensive real-time reporting on occupancy, revenue, peak usage times, and enforcement activities. You can access this information 24/7 and pull custom reports as needed. We also provide regular performance summaries and revenue statements.
Ready to transform your parking operations?
Get in touch with our team to learn how Velocity Parking can help you maximize revenue and efficiency.
Get Proposal